Overview
I owned all phases of this mixed-methods project. Due to this project’s sensitive nature, I can’t share details, but I can share my process and what I learned from my experience working with vulnerable populations.
Objectives
- To develop a deep understanding of the client’s unmet needs and the pain points within the recruitment and retention platforms.
- To provide insights on client behaviors and barriers in the clinical trial enrollment cycles.
- To emphasize the experiences and information needs of prospective clinical trial participants.
- To guide the clinical trial team in the implementation of retention and recruitment recommendations.
Research
- Created questionnaires for the clinical trial team that explored the project outcomes, prospective populations, and recruitment goals.
- Developed surveys and interview guides to gather quantitative and qualitative information.
- Conducted in-person interviews and disseminate surveys to understand behaviors and needs of clients and prospective participants.
- Reviewed client feedback regarding recruitment and clinical trial onboarding to improve the overall experience.
Analysis and Recommendations
- Identified and prioritized recruitment and retention issues:
- Proposed strategy improvements based on data analysis and synthesis.
- Presented insights and findings as a research report to the clinical trial team and stakeholders.
Challenges
- Time consuming to interview clients in-person and offsite.
- Technical issues during the remote interviews.
Impact
- Set priorities for future studies by examining clients’ needs and behaviors through extensive quantitative research and analyses of 274 survey responses.
- Recommended recruitment and retention strategies based on qualitative and quantitative analyses of enrolled clinical trial participant experiences.
- Helped stakeholders understand and recognize the barriers that prevent target populations from receiving clinical services.
Toolkit:
